25% of marketing budgets are allocated to location-based marketing and corporations are increasingly investing in proximity and location technologies. But, there are still a lot of unanswered questions, challenges, and fragmentation to be solved.
The 1st Annual ProxSummit, hosted by Unacast, will bring together top leaders in marketing and advertising to create transparency, debate how location is used today and predict what does the future holds. We hope you can join us!
Thursday, September 7th, 2017
1:30pm - 6:00pm
Midtown Loft & Terrrace
3 East 29th St. (between 5th and Madison)
(more speakers to be announced soon!)
Founder & CEO, Gravy Analytics
Prior to founding Gravy, Jeff has over two decades of experience leading successful companies and was awarded the D.C. Technology Entrepreneur of the Year in 2011. As the Founder of mySBX, he leveraged the latest web and social media technologies to build an award-winning platform that grew 100% year over year. As the Founder of Blue Canopy, Mr. White led the company to receive two Inc. 500 awards for being one of the Top 500 Fastest Growing Private Companies in America, with the lowest growth year being 98%.
David has spent the better part of the past decade helping educate and inspire fellow marketers on how to overcome fragmented data and processes to win in key customer moments. Prior to mParticle, David was President of RebelMouse, the content distribution platform. Previously, he spent 8 years at the WPP parent company focused on accelerating digital transformation and integration across its advertising, CRM, and marketing research businesses.
VP, Global Sales Strategy & Operations, Foursquare
Peter has over 10 years of experience in the digital/mobile space. Prior to Foursquare Peter was VP, Business Development at Tapad. Peter was a key contributor to Tapad’s business model which resulted in a $360M acquisition by Telenor Group. Before that he spent several years at Apple launching iAd for Developers which produced $50 million-a-year within 36 months of inception. Peter started his career as the first sales hire at Quattro Wireless (2007). While there he created a performance advertising team responsible for 50% of Quattro's revenue at the time of acquisition by Apple (2010).
Auren Hoffman is CEO and Chief Historian of SafeGraph. He is the former CEO and cofounder of LiveRamp (sold to Acxiom) -- the largest middleware provider in marketing technology. He previously served on the board of BrightRoll (acquired by Yahoo). He currently serves on the boards of Siftery and Windfall Data. He is the founder of the Dialog Retreat and investor in over 65 active technology companies.
CMO, LUMA Partners
Gayle Meyers is the Chief Marketing Officer at LUMA. She is the architect for the overall marketing, branding and communications strategy for the firm and the LUMA Institute which was created to provide rich content, research and programming on the fragmented, complex and dynamic digital ecosystem. With 20+ years in strategic sales and marketing positions, Gayle brings a valuable perspective to LUMA’s marketing expansion, including an educational approach to Corporate Partnership initiatives for which she is responsible. Prior to LUMA, Gayle was Founder and CEO of Industry Index — the first ratings and review platform for the advertising technology industry — which was recently sold to Capital Strategies.
Founder & CEO, Placed
David is the Founder and CEO of Placed. Previously David held the roles of Director of Product and Operations at Quantcast. As Director of Product he drove Quantcast Marketer from idea to an audience platform used by over 300+ advertisers across 6 billion actions a month. David pivoted to Director of Operations as part of the launch of Quantcast Lookalikes the primary revenue generating product for the company. Prior to Quantcast, David has held leadership roles at WebTrends, and Farecast (acquired by Microsoft in 2008).
2:00 pm Summit Begins
Opening Remarks: Thomas Walle - Founder & CEO, Unacast
2:15 pm The Recipe for Location Data 2.0
with SafeGraph, Factual & GroundTruth (formerly xAd)
Moderated by: Street Fight Summit
2:45 pm Measuring the "Right Stuff"
with Placed & Moat
Moderated by: LUMA Partners
3:15 pm Roundtable Breakouts
Led by SafeGraph, Moat & Placed
3:45 pm Break
Light Refreshments & Networking
4:00 pm Do You Know Where Your Data Comes From?
with Blis, Reveal Mobile & Gravy Analytics
4:30 pm Pubs Secret Sauce
with Foursquare & Pandora
Moderated by: mParticle
5:00 pm Summit Afterparty
Drinks and hors d’oeuvres