09 . 07 . 17
New York, NY

Most of our time is spent in the physical world,

yet we know next to nothing about it.

 25% of marketing budgets are allocated to location-based marketing and corporations are increasingly investing in proximity and location technologies. But, there are still a lot of unanswered questions, challenges, and fragmentation to be solved

The 1st Annual ProxSummit, hosted by Unacast, will bring together top leaders in marketing and advertising to create transparency, debate how location is used today and predict what the future holds. We hope you can join us!


Thursday, September 7th, 2017

1:30pm - 6:00pm

Midtown Loft & Terrace

3 East 29th St. (between 5th and Madison)

This conference is invitation only.

Insights From:

    LinkedIn Twitter

    Founder & CEO, Gravy Analytics
    Prior to founding Gravy, Jeff has over two decades of experience leading successful companies and was awarded the D.C. Technology Entrepreneur of the Year in 2011. As the Founder of mySBX, he leveraged the latest web and social media technologies to build an award-winning platform that grew 100% year over year. As the Founder of Blue Canopy, Mr. White led the company to receive two Inc. 500 awards for being one of the Top 500 Fastest Growing Private Companies in America, with the lowest growth year being 98%.

    LinkedIn Twitter

    CMO, mParticle
    David has spent the better part of the past decade helping educate and inspire fellow marketers on how to overcome fragmented data and processes to win in key customer moments. Prior to mParticle, David was President of RebelMouse, the content distribution platform. Previously, he spent 8 years at the WPP parent company focused on accelerating digital transformation and integration across its advertising, CRM, and marketing research businesses.


    VP, Global Sales Strategy & Operations, Foursquare
    Peter has over 10 years of experience in the digital/mobile space. Prior to Foursquare Peter was VP, Business Development at Tapad. Peter was a key contributor to Tapad’s business model which resulted in a $360M acquisition by Telenor Group. Before that he spent several years at Apple launching iAd for Developers which produced $50 million-a-year within 36 months of inception. Peter started his career as the first sales hire at Quattro Wireless (2007). While there he created a performance advertising team responsible for 50% of Quattro's revenue at the time of acquisition by Apple (2010).

    LinkedIn Twitter

    CEO, SafeGraph
    Auren Hoffman is CEO and Chief Historian of SafeGraph. He is the former CEO and cofounder of LiveRamp (sold to Acxiom) -- the largest middleware provider in marketing technology. He previously served on the board of BrightRoll (acquired by Yahoo). He currently serves on the boards of Siftery and Windfall Data. He is the founder of the Dialog Retreat and investor in over 65 active technology companies.

    LinkedIn Twitter

    CMO, LUMA Partners
    Gayle Meyers is the Chief Marketing Officer at LUMA. She is the architect for the overall marketing, branding and communications strategy for the firm and the LUMA Institute which was created to provide rich content, research and programming on the fragmented, complex and dynamic digital ecosystem. With 20+ years in strategic sales and marketing positions, Gayle brings a valuable perspective to LUMA’s marketing expansion, including an educational approach to Corporate Partnership initiatives for which she is responsible. Prior to LUMA, Gayle was Founder and CEO of Industry Index — the first ratings and review platform for the advertising technology industry — which was recently sold to Capital Strategies.

    LinkedIn Twitter

    Founder & CEO, Placed
    David is the Founder and CEO of Placed. Previously David held the roles of Director of Product and Operations at Quantcast. As Director of Product he drove Quantcast Marketer from idea to an audience platform used by over 300+ advertisers across 6 billion actions a month. David pivoted to Director of Operations as part of the launch of Quantcast Lookalikes the primary revenue generating product for the company. Prior to Quantcast, David has held leadership roles at WebTrends, and Farecast (acquired by Microsoft in 2008).

    LinkedIn Twitter

    CEO & Founder, Reveal
    Brian Handly is co-founder and CEO of Reveal Mobile, a mobile intelligence firm that builds location-based audiences from billions of data signals, including the world’s largest source of first-party beacon data. Prior, Brian was co-founder and CEO of Accipiter, acquired by Atlas in 2006, followed by the $6.1 billion acquisition of Atlas by Microsoft in 2007. Brian has more than 20 years of technical, operational and executive management experience, including 17 years in advertising technology. He is also an active angel investor and advisor to several technology companies, currently serving as an Operating Partner for Frontier Capital.

    LinkedIn Twitter

    Research Director, Street Fight Magazine
    David Card, Research Director: David is an industry analyst who has been following the intersection of technology, media, and consumer behavior for over 25 years at Gigaom Research, Jupiter Research, IDC, and Forrester. He was previously a research VP for Gigaom, where he helped pioneer a premium research service for that respected tech blog. He lives in New York City.

    LinkedIn Twitter

    President, Blis
    Harry is President of Blis. He is an adtech veteran and acclaimed entrepreneur. He co-founded adtech company Amobee, which was acquired by SingTel in 2012 for $321 million, and UK mobile ad agency RingRing Media. In his role as President, Harry oversees the development of Blis’ international expansion and global commercial partnerships. Harry has a few medals in his collection – he received the “Rising Star of the Year Award” at the prestigious Media Week Award 2009, and was listed as a Forbes Asia “30 Under 30” Media, Marketing & Advertising Entrepreneur in 2016. He has lived and worked in Europe, the US and Asia. Harry is also a Partner at boutique investment fund Ballpark Ventures LLP. Outside of the office, you can find him mentoring young start-ups or cooking up a storm in the comforts of his kitchen.

    LinkedIn Twitter

    President, Moat
    Aniq Rahman is the President of Moat, an analytics and intelligence company focused on digital advertising. Moat develops technologies to help brand advertisers and publishers evaluate and optimize digital advertising by measuring attention. Prior to Moat, Aniq was CEO of Instinctiv (acquired by SoundCloud), a venture-backed technology company which produced desktop and mobile multimedia software. Aniq also actively advises and invests in technology companies and is a Partner at Vast Ventures and was an early part of the team at Behance (acquired by Adobe). In 2012, Aniq was named to Business Insider's "25 Under 25 in NY," and Aniq was named to the Forbes "30 Under 30 - Marketing & Advertising" for 2017. Aniq is based in New York City and London and studied engineering at Cornell University before going on to pursue entrepreneurship.

    LinkedIn Twitter

    CRO, Unacast
    Chris is the Chief Revenue Officer at Unacast, #1 global location and proximity platform connecting Location Data Partners to Marketing Platforms where he leads all commercial efforts. Chris has been named one of the "Most Important People in Mobile Advertising" by Business Insider, as well as being an Ernst & Young Entrepreneur of the Year Finalist 2 years in a row. He's been a featured speaker at International CES, Cannes Lions, IAB's Annual Leadership Meeting, dmexco, and f.ounders. He is a contributor to CNBC and Bloomberg TV via on-screen appearances and is former co-chair of the IAB Social Media committee and Native Advertising Task Force.

    LinkedIn Twitter

    CMO, GroundTruth
    As the steward of xAd's brand, Monica is responsible for developing and leading the marketing and research functions, as well as overseeing the company’s communications and strategically positioning it in the location marketplace. Monica’s tenure in the industry includes 14-plus years of marketing and advertising, including a solid foundation in online advertising, sales, strategy and account management. Prior to xAd, she served as Senior Vice President of Marketing and Strategy at TMP Directional Marketing, where she helped launch a digital-marketing division called 15miles.


    Head of Ad Effectiveness, Pandora
    Matthew currently leads all East Coast & Central Region measurement initiatives at Pandora. With nearly a decade of digital media experience, he has been the digital lead at Viacom, NBC, Bloomberg, and Dow Jones working to prove the incremental value of their digital platforms to brands and advertisers. Matthew’s work in the location-based measurement space, specifically, has been featured on wwd.com, techfunnel.com, adweek.com, and local news outlets.

    LinkedIn Twitter

    Reporter, AdExchanger
    James joined Adexchanger in March, 2015, after a recent stint in communications for advertising technology companies. He spent two years in TV production, working for the NFL and then for the PBS NewsHour, where he covered the 2012 election and foreign affairs. At Adexchanger, he'll cover the ecommerce landscape, as well as innovations in digital marketing.

    LinkedIn Twitter

    SVP Revenue, Factual
    Rob joined Factual as the SVP of Revenue in 2016 and is responsible for driving Factual’s revenue growth globally. With an extensive background in the tech industry, Rob was previously the Global Chief Revenue Officer at PubMatic, Vice President and Managing Director of EMEA at InMobi, Director of Strategic Partnerships of EMEA at Google, Director of New Business at Yahoo, and Business Development Director at Overture. Rob is a graduate of Oxford University and has completed executive education at the Judge Business School at Cambridge University. He is an active mentor with Seedcamp in the UK and Techstars in Los Angeles.


1:30 pm Doors Open

Master of Ceremonies: Chris Cunningham, CRO, Unacast

2:00 pm Summit Begins

Opening Remarks: Thomas Walle - Founder & CEO, Unacast

2:15 pm The Recipe for Location Data 2.0

 Monica Ho, CMO, GroundTruth

Auren Hoffman, CEO & Founder, SafeGraph

Rob Jonas, SVP, Revenue, Factual

Moderated by: Chris Cunningham, CRO, Unacast

2:45 pm Measuring the "Right Stuff"  

Aniq Rahman, President, Moat

David Shim, CEO, Placed

 Moderated by: Gayle Meyers, CMO, LUMA Partners

3:15 pm Break

Light Refreshments & Networking 

3:45 pm Do You Know Where Your Data Comes From?

Harry Dewhirst, President, Blis

Brian Handly, Founder & CEO, Reveal Mobile

Jeff White, Founder & CEO, Gravy Analytics

Moderated by: David Card, Research Director, Street Fight

4:15 pm Pubs Secret Sauce

Keri Degroote, Head of Research & Analytics, Pandora

Peter Krasniqi, VP, Global Sales Strategy & Operations, Foursquare

David Spitz, CMO, mParticle

Moderated by: James Hercher, Reporter, AdExchanger

4:45 pm What's Next for Proximity?

Closing Remarks: Thomas Walle - Founder & CEO, Unacast


5:00 pm Summit Afterparty

Drinks and hors d’oeuvres

Presented byUnacast icon