---
title: Exploring the World of Location-Based Behavioral Analytics and Marketing Segmentation | Guy DeCorte
---

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## Guy DeCorte

### Recent Posts

## [Gravy CTO’s Point of View: Privacy in an “Always-On” World](https://go.unacast.com/blog/gravy-cto-s-point-of-view-privacy-in-an-always-on-world)

 Posted by [Guy DeCorte](https://go.unacast.com/blog/author/guy-decorte) on Sep 29, 2015, 12:30:00 PM

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I recently read a great article in [*MediaPost*](http://www.mediapost.com/publications/article/253785/privacy-in-a-world-of-always-on.html) on the need to better address privacy in the “always on” world. Although its focus was on the privacy implications of devices with voice controls, it compelled me to share some ideas around what our company is doing from a mobile location-based services perspective, to protect the privacy of our clients’ customers and increase data security.  

We all know that smart devices and their related features are already gathering useful information about users. Unfortunately, some platforms are doing so with users not being adequately made aware and with privacy and security not adequately protected. This data could eventually be used in either an unintended or malicious way, causing a backlash to not only the involved company, but also to every company which gathers data on users.

[Read More](https://go.unacast.com/blog/gravy-cto-s-point-of-view-privacy-in-an-always-on-world)

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