For the past few years, our clients have been successfully utilizing Gravy’s GOLD TruLife™ segments for 1st party data analysis and modeling, share-of-wallet campaigns and personalized loyalty outreach, among other strategic use cases. So successfully, in fact that most have been requesting that we make these local-event-attendance based audiences available to them for informed 3rd app download campaigns, customer acquisition and audience extension.
We’re pleased to respond by launching TruReach audiences for reaching highly motivated consumers at-scale.
Read more here.