It’s true that searching for local events and activities is very popular with mobile users, and publishing them on mobile properties adds intrinsic value for driving engagement and ad revenue. But the real value “lies beneath,” in the anonymous meta data created by knowing the local events mobile users attend and the activities in which they participate in their daily lives.

Jeff White, Gravy’s CEO recently sat down with Peter Krasilovsky, renowned industry analyst and publisher of the Local Onliner, to delve into the “value behind the value” of local events.

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