---
title: "Now That We've Achieved Consistency, It's on to the Next Challenge:  Personalization"
description: "Now That We've Achieved Consistency, It's on to the Next Challenge: Personalization"
image: https://go.unacast.com/hubfs/blog-files/CRM_article.png
---

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## [Now That We've Achieved Consistency, It's on to the Next Challenge: Personalization](https://go.unacast.com/blog/now-that-weve-achieved-consistency-its-on-to-the-next-challenge-personalization)

Posted by [Megan Carr](https://go.unacast.com/blog/author/megan-carr) on Sep 9, 2015, 4:00:00 PM

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In a recent article appearing in [Destination CRM](http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/Can-a-Single-View-of-Your-Customer-Be-a-Bad-Thing-106218.aspx), Gravy CMO, David Dague, shares his thoughts on how brands are achieving consistent cross-channel customer treatment by integrating disparate customer data sets into a single view of their customers.  He goes on to describe that personalization is the vital next step, requiring multi-dimensional knowledge of what customers are interested in and care about based on where they go and what they do in their everyday lives—giving some Gravy GOLD data statistics to illustrate the points.

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