Given our name, we at team Gravy would be remiss if we didn’t wish our clients, partners and stakeholders a safe and happy holiday!

And as you’re cooking up the goodies for friends and family, remember this recipe for the most complete, zesty customer knowledge for personalization and ROI performance.

Required ingredients for complete customer knowledge:

• 2 cups innovation
• 2 cups CRM data: Contact; RFM: Purchase; Lifetime Value; Spending
• 1 cup loyalty data
• 1 tablespoon directional desktop behavioral insights
• 1 teaspoon household demographic insights
• 1 cup verified, offline knowledge of your customer’s interests & passions, based on the local events they attend & the activities they participate in, in their daily lives

1. Pre-heat CRM database to 365^o
2. Stir in loyalty, desktop & demographic insights for base flavoring
3. Complete flavoring by adding verified, offline event-based customer knowledge  
4. Whip until thoroughly integrated
5. Bake for 30 minutes
6. Slice into interest-based segments
7. Delight customers by serving immediately, and often

Have a safe and happy Thanksgiving!

Team Gravy