Given our name, we at team Gravy would be remiss if we didn’t wish our clients, partners and stakeholders a safe and happy holiday!
And as you’re cooking up the goodies for friends and family, remember this recipe for the most complete, zesty customer knowledge for personalization and ROI performance.
Solution Helps Restaurants Manage Operational Costs via Predicting Staffing and F&B Needs for Individual Stores Based on Local Event & Activity Attendances
Leesburg & Vienna, VA., November 18, 2015. Gravy, the only location-based behavioral analytics provider unlocking customer interests based on verified local event attendances, and ROIchecker, the first predictive analytics solutions provider to manage event-driven incremental sales in the restaurant industry, today announced the launch of VisitCast™. The solution helps restaurant chains increase profitability by predicting foot traffic through visit analysis tied to historical and future events and activities customers attend around individual stores. The partnership combines Gravy’s GOLD local insights and context platform with ROIchecker’s proprietary data modeling analytics, giving restaurant companies the ability to know when store traffic will peak and when it will lag to adjust to fluctuations and optimize profit.
I was chatting with two senior Industry Analysts this week, sharing what Gravy does and getting insights from them on their clients’ needs and on where they think the location-based space is in its evolution. What I heard in return and the advice I received was at the same time, compelling and a bit humbling.
For Brick and Mortar Chains, Unpredictable Foot Traffic -Is- Was the Main Obstacle to Maintaining Profitable Locations
It’s no surprise that high variable costs have historically limited the profitability of brick and mortar stores.
According to Shopkeep, three of the top ten variables plaguing the restaurant industry, as an example, include: foot traffic unpredictability, managing (food and beverage) inventory, and staffing planning and turnover. It naturally follows then, that by understanding and affecting their largest controllable variable—foot traffic—they’ll insure high-and-consistent traffic (and thus sales), covering fixed and variable costs. This, in turn, spells profitability, right?
Tomorrow and Friday you can meet face to face with Gravy team members at our booth at LBMA’s #RetailLoco conference at the East Bank Club in Chicago. Connect with us on LinkedIn and let us know you’ll be there!
“Hosted by the Location Based Marketing Association, RetailLoco is a two day event that will deliver insights and trends on the latest in mobile and location-based tools and techniques for retailers. The event will feature keynote speakers, panels on indoor location, proximity-based payments, in-store digital signage, push notifications, metrics / analytics, and more.”
I was reading an article in Adweek about what work agencies recently did for the Google search app, discussing the challenges of location-based mobile ads and the difficulty of pinpointing the exact person with the right type of ad on the fly.
Carolyn Parent, Co-Founder will be attending an invitation only Entrepreneurship Roundtable on July 31st in Richmond, Virginia. Along with Senator Warner, Carolyn and several other distinguished regional investors, advocates, university representatives, and startup tech companies will come together in a working session to discuss how the Commonwealth of Virginia can best advance economic development through cultivating entrepreneurship.
Partnership Gives Clients Loyalty-Enhancing Knowledge on Where Guests Go & What They Do, On-Property and In-Between Stays
Gravy, the only location-based behavioral analytics and marketing provider unlocking guest interests based on verified local event and activity attendance, today announced a strategic partnership with hospitality technology and marketing veteran DANNI enterprises to help hoteliers deliver on enhancing digitally-enabled guest-facing engagement.
Dan Phillips, a frequent contributor to leading publications in the hospitality industry, recently published an interesting article in Hospitality Upgrade Magazine, where he shares his personal travel experiences and how pleasingly personalized they’ve become.
In a recent article written for Luxury Hoteliers Magazine, author Dan Phillips and owner of Dare to Imagine, a company specializing in hotel technology, challenged hoteliers to re-think their role as simply providing hospitality and embrace the notion that they are really “lifestyle providers.” The piece cites studies that support the concept, describing the need to glean knowledge based on guests' local behaviors to deliver personalized, timely messages and increase brand engagement.