In a recent BIA/Kelsey Blog, the firm forecasts that U.S. ad targeting to local audiences will exceed $61B in 2016. That’s a very impressive number, but how well do brands do at targeting and customizing content at the local level?

Ms. Parent joins elite group of women shaping the world of mobile.  

Leesburg, VA., January 13, 2016. Gravy, the only location-based behavioral analytics provider unlocking true customer interests based on verified local event attendances, today announced the selection of Carolyn Parent by Mobile Marketer to its Women to Watch, 2016.

Now in its seventh year, the Mobile Women to Watch list includes a very select group of 25 women executives working at brands, retailers, agencies, technology companies and publishers. These women were selected by Mobile Marketer readers and newsroom members based on their entrepreneurship, customer focus, mentoring and leadership skills and their achievements in advancing mobile technology and adoption.  

It’s true that searching for local events and activities is very popular with mobile users, and publishing them on mobile properties adds intrinsic value for driving engagement and ad revenue. But the real value “lies beneath,” in the anonymous meta data created by knowing the local events mobile users attend and the activities in which they participate in their daily lives.

Serial Entrepreneur Jeff White Shares What it takes to Start, Innovate, Pivot and Successfully Grow Tech Startups, on Nationally Syndicated Killer Innovations Radio Show

Having built and sold two tech startups and now leading his third, Jeff was selected to be interviewed by Killer Innovations host Phil McKinney, former HP CTO, author, speaker, innovation mentor and columnist at Forbes. The Killer Innovations Show shares with its large audience how to harness the power of creativity, ideas, ingenuity and innovation to radically improve their personal, career and business success.

Last week Gravy was included in a post by esteemed Forrester analyst Thomas Husson, entitled Beyond The Beacon Proximity-Marketing Hype, Fuel Contextual Marketing with Location Data. The piece touched on the market’s fascination with beacon technology, but went on to discuss the power of location data for context to create sustainable marketing value.

Gravy was thrilled to provide its insight to Thomas, along with other companies in the space. Since some may not be familiar with those that contributed, we thought we’d give you some short descriptions of them to understand the role each plays.

In an article published by Peppers & Rogers 1to1 Media, Gravy discusses how and why event attendance and place visits, combined with highly personal mobile devices, are paving the way for a new age of one to one personalization and engagement.