We’re thrilled to congratulate our investor, Gannett, on the announcement of its acquisition of ReachLocal, a premier provider of digital services to small, medium and large businesses. 

Partnership enables marketers to know when consumers’ are about to buy, based on the local events & activities they are attending

We’re proud to announce a first-of-its-kind solution to deliver immediate and near-term mobile derived in-market audiences. The solution combines Chalk Digital’s proven, real-time geo-targeted location marketing solution with Gravy’s AdmitOne™ event attendance verification platform, to identify when consumers are about to buy an auto, a home, apply for a loan, need infant items and more.

As B2B marketers, we understand the tried-and-true strategies for marketing to businesses.  From vertical trade shows, media and analyst relations, SEO and SEM to targeted display ads, sponsored Webinars and demand gen outreach, we’re doing all we can.

Appointment of Simon positions Gravy for accelerated strategic growth in the geo-location based marketing industry

Former Rubicon Project and xAd executive to provide the Gravy board of directors with guidance on strategy and corporate development.

I was recently talking with a client responsible for her company’s segmentation strategy, about the value of various behavior-based segmentation models.  As a result of that conversation, she actually coined a new phrase: “Uber Committed.” 

Gartner’s Cool Vendors in Mobile Marketing, 2016 report provides snapshots of emerging vendors driving interesting capabilities in location-enabled marketing, to enhance personalization and local advertising capabilities. All coming as a part of a strategic push toward more event-triggered marketing.

Partnership Enhances ShopAdvisor’s ability to deliver more personalized proximity content using Gravy’s TruLife™ local event-attendance-based segments

Business Insider reported last week that Amazon Prime membership has penetrated the majority of homes, including the coveted higher income households. With Prime membership over 70% in the “high income” households, this elevates the fierce competitive battle for traditional brick and mortar retailers, grocers, and even restaurants.   

Many of our clients, new to Location-Based marketing, initially think its only value is in targeting mobile consumers based on where they are at any given moment.  Some shy away from the notion, citing concerns of the “creep factor” and the potential to damage their brands as a result. In fact, less than a third of our clients are currently using proximity targeting.  Not that it doesn’t drive engagement and conversions, it does, if done correctly.

There’s been quite a bit of talk recently around the value of competitive geo-conquesting.  Having done many such campaigns for retail clients ourselves, we’re here to tell you that we’re big fans.  Targeting consumers based on their visits to rival stores does in fact work, with results exceeding industry norms.