--- title: Exploring the World of Location-Based Behavioral Analytics and Marketing Segmentation | Meagan Krueger --- - [Facebook](https://www.facebook.com/FindGravy) - [Twitter](https://twitter.com/findgravy) - [Linkedin](https://www.linkedin.com/company/2847608?trk=prof-exp-company-name) ![Gravy Logo Dk. 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The solution combines Chalk Digital’s proven, real-time geo-targeted location marketing solution with Gravy’s AdmitOne™ event attendance verification platform, to identify when consumers are about to buy an auto, a home, apply for a loan, need infant items and more. [Read More](https://go.unacast.com/blog/chalk-digital-gravy-team-up-with-solutions-that-lets-brands-see-into-the-future) ## [Heads up B2B Marketers—Location Based Marketing isn’t Just for the B2C Crowd](https://go.unacast.com/blog/heads-up-b2b-marketers-location-based-marketing-isnt-just-for-the-b2c-crowd) Posted by [Meagan Krueger](https://go.unacast.com/blog/author/meagan-krueger) on Jun 14, 2016, 3:30:00 PM - [Tweet](https://twitter.com/share) ![B2B.jpg](https://go.unacast.com/hs-fs/hubfs/blog-files/B2B.jpg?width=678&height=381&name=B2B.jpg) As B2B marketers, we understand the tried-and-true strategies for marketing to businesses.  From vertical trade shows, media and analyst relations, SEO and SEM to targeted display ads, sponsored Webinars and demand gen outreach, we’re doing all we can. [Read More](https://go.unacast.com/blog/heads-up-b2b-marketers-location-based-marketing-isnt-just-for-the-b2c-crowd) ## [Location-Based Marketing & Data Industry Veteran Todd Simon, Joins Gravy as Board Observer](https://go.unacast.com/blog/location-based-marketing-data-industry-veterantodd-simon-joins-gravy-as-board-observer) Posted by [Meagan Krueger](https://go.unacast.com/blog/author/meagan-krueger) on Jun 2, 2016, 3:30:00 PM - [Tweet](https://twitter.com/share) *Appointment of Simon positions Gravy for accelerated strategic growth in the geo-location based marketing industry* Former Rubicon Project and xAd executive to provide the Gravy board of directors with guidance on strategy and corporate development. [Read More](https://go.unacast.com/blog/location-based-marketing-data-industry-veterantodd-simon-joins-gravy-as-board-observer) ## [For B2C Brands, It’s All About Finding the “Uber Committed”](https://go.unacast.com/blog/for-b2c-brands-its-all-about-finding-the-uber-committed) Posted by [Meagan Krueger](https://go.unacast.com/blog/author/meagan-krueger) on May 25, 2016, 4:30:00 PM - [Tweet](https://twitter.com/share) ![blog_5.25.16.png](https://go.unacast.com/hs-fs/hubfs/blog-files/blog_5.25.16.png?width=678&height=427&name=blog_5.25.16.png "blog_5.25.16.png") I was recently talking with a client responsible for her company’s segmentation strategy, about the value of various behavior-based segmentation models.  As a result of that conversation, she actually coined a new phrase: “Uber Committed.”  [Read More](https://go.unacast.com/blog/for-b2c-brands-its-all-about-finding-the-uber-committed) ## [Gartner Names Gravy a “Cool Vendor, 2016”](https://go.unacast.com/blog/gartner-names-gravy-a-cool-vendor-2016) Posted by [Meagan Krueger](https://go.unacast.com/blog/author/meagan-krueger) on May 16, 2016, 4:30:00 PM - [Tweet](https://twitter.com/share) Gartner’s Cool Vendors in Mobile Marketing, 2016 report provides snapshots of emerging vendors driving interesting capabilities in location-enabled marketing, to enhance personalization and local advertising capabilities. All coming as a part of a strategic push toward more event-triggered marketing. [Read More](https://go.unacast.com/blog/gartner-names-gravy-a-cool-vendor-2016) ## [ShopAdvisor, Gravy Partner to Deliver Retail’s First Geo-Location Verification Service](https://go.unacast.com/blog/shopadvisor-gravy-partner-to-deliver-retails-first-geo-locationverification-service) Posted by [Meagan Krueger](https://go.unacast.com/blog/author/meagan-krueger) on May 9, 2016, 4:30:00 PM - [Tweet](https://twitter.com/share) ![retail-customer-experience.jpg](https://go.unacast.com/hs-fs/hubfs/blog-files/retail-customer-experience.jpg?width=678&height=452&name=retail-customer-experience.jpg "retail-customer-experience.jpg") Partnership Enhances ShopAdvisor’s ability to deliver more personalized proximity content using Gravy’s TruLife™ local event-attendance-based segments [Read More](https://go.unacast.com/blog/shopadvisor-gravy-partner-to-deliver-retails-first-geo-locationverification-service) ## [How Brick & Mortar Retailers are Combating the eTail Giants](https://go.unacast.com/blog/how-brick-mortar-retailers-are-combating-the-etail-giants) Posted by [Meagan Krueger](https://go.unacast.com/blog/author/meagan-krueger) on Apr 19, 2016, 12:00:00 PM - [Tweet](https://twitter.com/share) ![brickvsetail.png](https://go.unacast.com/hs-fs/hubfs/blog-files/brickvsetail.png?width=678&height=312&name=brickvsetail.png "brickvsetail.png") [Business Insider reported last week](http://www.businessinsider.com/amazon-prime-penetration-by-household-income-2016-4?utm_content=bufferbf28d&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer) that Amazon Prime membership has penetrated the majority of homes, including the coveted higher income households. With Prime membership over 70% in the “high income” households, this elevates the fierce competitive battle for traditional brick and mortar retailers, grocers, and even restaurants.    [Read More](https://go.unacast.com/blog/how-brick-mortar-retailers-are-combating-the-etail-giants) ## [“What Lies Beneath.” Location-Based Marketing is SO much more than just proximity targeting.](https://go.unacast.com/blog/what-lies-beneath.-location-based-marketing-is-so-much-more-than-just-proximity-targeting) Posted by [Meagan Krueger](https://go.unacast.com/blog/author/meagan-krueger) on Apr 12, 2016, 6:00:00 PM - [Tweet](https://twitter.com/share) ![4.12.16_What_Lies_Beneath.jpg](https://go.unacast.com/hs-fs/hubfs/blog-files/4.12.16_What_Lies_Beneath.jpg?width=678&height=381&name=4.12.16_What_Lies_Beneath.jpg "4.12.16_What_Lies_Beneath.jpg") Many of our clients, new to Location-Based marketing, initially think its only value is in targeting mobile consumers based on where they are at any given moment.  Some shy away from the notion, citing concerns of the “creep factor” and the potential to damage their brands as a result. In fact, less than a third of our clients are currently using proximity targeting.  Not that it doesn’t drive engagement and conversions, it does, if done correctly. [Read More](https://go.unacast.com/blog/what-lies-beneath.-location-based-marketing-is-so-much-more-than-just-proximity-targeting) ## [Geo-Conquesting: It’s Not Just “Who, Where & How Often,” but “What to Say”](https://go.unacast.com/blog/geo-conquesting-its-not-just-who-where-how-often-but-what-to-say) Posted by [Meagan Krueger](https://go.unacast.com/blog/author/meagan-krueger) on Apr 6, 2016, 3:00:00 PM - [Tweet](https://twitter.com/share) ![Geo-Conquesting_4.7.jpg](https://go.unacast.com/hubfs/blog-files/Geo-Conquesting_4.7.jpg "Geo-Conquesting_4.7.jpg") There’s been quite a bit of talk recently around the value of competitive geo-conquesting.  Having done many such campaigns for retail clients ourselves, we’re here to tell you that we’re big fans.  Targeting consumers based on their visits to rival stores does in fact work, with results exceeding industry norms. [Read More](https://go.unacast.com/blog/geo-conquesting-its-not-just-who-where-how-often-but-what-to-say) [All posts](https://go.unacast.com/blog/all) [Next](https://go.unacast.com/blog/author/meagan-krueger/page/2) ### Subscribe to Email Updates ### Recent Posts @Copyright - Gravy 2015 - [Enfold Theme by Kriesi](http://www.kriesi.at) - [About Us](http://corp.findgravy.com/about-us/) - [Developers](http://developers.findgravy.com/#/) - [Contact Us](http://info.findgravy.com/contact-us) - [Sitemap](http://corp.findgravy.com/sitemap/) - [Gravy on Privacy](http://corp.findgravy.com/privacy-policy/) - [Login](http://info.findgravy.com/gravy-video-login)