---
title: Gartner Names Gravy a “Cool Vendor, 2016”
description: Gartner Names Gravy a “Cool Vendor, 2016”
---

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## [Gartner Names Gravy a “Cool Vendor, 2016”](https://go.unacast.com/blog/gartner-names-gravy-a-cool-vendor-2016)

Posted by [Meagan Krueger](https://go.unacast.com/blog/author/meagan-krueger) on May 16, 2016, 4:30:00 PM

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Gartner’s Cool Vendors in Mobile Marketing, 2016 report provides snapshots of emerging vendors driving interesting capabilities in location-enabled marketing, to enhance personalization and local advertising capabilities. All coming as a part of a strategic push toward more event-triggered marketing.

“Contextual insights about customers or prospects can be ‘nuggets of gold’ for marketers,” said Mike McGuire, Vice President, Research, Gartner.  “Knowing that an individual frequents a farmers' market every Saturday can tell you they're into fresh food and are likely to have more than a passing interest in cooking. Moreover, information about the local events consumers attend is valuable to businesses near those events for offer-targeting. Gravy has built the largest database of local events in the U.S. to do that.”

Read the entire press release [here](http://corp.findgravy.com/gravy-named-cool-vendor-gartner/).

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