9 Killer Location Features for Retailer Mobile Apps

Streetfight just published a feature article with tips for retailers provided by location-based industry experts, to amplify the value and utility of their mobile apps—for consumers, and for themselves.

For the piece, Gravy was asked what retailers can cost-effectively do to get actionable, high impact value from their app assets.  In short, we recommended that retailers quickly capture market share from competitors by knowing which customers frequently shop at competitors, and knowing what they’re interested in. With this easy-to-identify knowledge in hand, they launch “share of foot traffic” conquesting campaigns that target consumers shopping at competitors with relevant, compelling messaging and offers to draw them into their own stores.