The planning and development of a mobile app for any brand is no small task. While it’s tempting to follow a cookie-cutter approach for app development that just covers your basic needs of reaching new customers, retaining the customers you have, and giving them a user-friendly way to purchase your products while on the go, you may not be giving yourself the opportunity to explore innovative new ways to gain trusted, rich data on your mobile users once your app starts being actively used. Consider utilizing useful and affordable functionality that you can add to your mobile app now that will provide you with big returns in the end (like increased engagement, higher conversion rates, and bigger share of wallet):
- Turn Those Location Services On! - You will miss out on the wealth of knowledge from the next two useful pieces of functionality that we mention without Location Services, so they are fundamental to taking the value of your app to the next level. It is much easier to activate Location Services technologies within your app before you launch. You will also have the benefit of gaining location-based data on your users from the very beginning of their experience with your mobile app, rather than playing catch up later.
- Apply Accurate Geo-Fence Technologies Around the Places that Matter to Your Brand - Where simply activating Location Services in your app enables you to tap into the geographic context around your users’ behavior, Geo-Fence technologies allow you to hone in that context to the most relevant places of interest to your business. Building a sophisticated collection of Geo-Fences around places that matter to your business (like around your own business locations, competitor’s locations, and other local places of interest) can take a lot of time, effort, and manpower to generate. There are a number of technology platforms available that give you access to their already established collection of Geo-Fences. The best platforms provide the most accurate portrayal of visits by your customers to local places of interest through Polygonal Geo-Fencing, and surprisingly don’t add much of a price difference to your app development budget. Otherwise you can end up with 40-60% of inaccurate and invalid data being captured by the wrong Geo-Fence technology.
- Work With the Right Data Provider to Get the Richest Insights Possible on Your Mobile Users - In order to optimize your understanding of your customers’ needs and increase their likelihood to convert to purchase while they’re on the go, finding the right data provider is key to unlocking the true potential of your mobile program. Without the right data partner, you are not enabling your mobile program with the richest, most accurate intelligence to fuel relevant messaging and offers to your users, increase the likelihood that they will convert to purchase, and establish long-term loyalty. Why put significant budget dollars and company resources towards developing a mobile app if you’re not going to leverage it to create strong, long-term relationships with your customers in their daily, on-the-go lives? That’s really the whole point of investing in a mobile app in the first place, right?
Not only are there mobile data providers out there that can tell you UX analytics around the user experience, much more importantly, there are some unique providers today that can give you trusted data analytics from your mobile app on places of interest your users visit locally and the events that they attend while they are there. This not only gives you a confident and accurate view of your users’ everyday routines in the real world, but a rich understanding of their interests and affinities based on the local activities you know they chose to engage in. With the lightweight integration of an SDK into your mobile app, you can begin to anonymously capture these local behavioral insights on your users immediately, along with relevant marketing segments of your users for personalized mobile messaging, custom user experiences, and ad targeting -- all in a privacy friendly manner.
Boost the power of your mobile touch points with your users and ad targeting with this unique data and you’ve harnessed the perfect combination of analytics and app functionality to effectively increase user engagement, conversion, and optimize return on your app development investment overall.
Learn more about your options for local behavioral data analytics and marketing segmentation for your mobile users and let us demonstrate how it can work for you.