--- title: Exploring the World of Location-Based Behavioral Analytics and Marketing Segmentation | Megan Carr --- - [Facebook](https://www.facebook.com/FindGravy) - [Twitter](https://twitter.com/findgravy) - [Linkedin](https://www.linkedin.com/company/2847608?trk=prof-exp-company-name) ![Gravy Logo Dk. 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I was reading a piece in [*AdExchanger*](http://adexchanger.com/mobile/when-planning-mobile-strategies-publishers-must-first-consider-technology/?mkt_tok=3RkMMJWWfF9wsRouva3PZKXonjHpfsX54%2BQlWKK2lMI%2F0ER3fOvrPUfGjI4ERMNmI%2BSLDwEYGJlv6SgFTLHAMbdi27gNUxY%3D) discussing the need for publishers to first consider technology when planning mobile strategies, and two thoughts came to mind. First, I agreed that the technology considerations and decisions to be made - from ad serving, to software development kits (SDKs) and mediation layers - are all critical for publishers to reach the goals cited in the piece (managing the user experience, traffic, content, and advertising). [Read More](https://go.unacast.com/blog/when-planning-mobile-strategies-shouldnt-publishers-first-consider-customers-vs.-technology) ## [Connect with Gravy at Street Fight NY & LBMA RetailLoco Next Week](https://go.unacast.com/blog/connect-with-gravy-next-week) Posted by [Megan Carr](https://go.unacast.com/blog/author/megan-carr) on Oct 15, 2015, 12:00:00 PM - [Tweet](https://twitter.com/share) ![Streetfight & LBMA Logo Header](https://go.unacast.com/hs-fs/hubfs/blog-files/logos_header.png?width=626&height=99&name=logos_header.png "Streetfight & LBMA Logo Header") Catch up with the Gravy team next week at [Street Fight Summit NYC](http://streetfightmag.com/street-fight-summit-2015-2/) (10/20) and [LBMA RetailLoco](http://retaillo.co/thelbma/) in Chicago (10/22-23).   [Read More](https://go.unacast.com/blog/connect-with-gravy-next-week) ## [Connect with Gravy at the next big event!](https://go.unacast.com/blog/connect-with-gravy-at-the-next-big-event) Posted by [Megan Carr](https://go.unacast.com/blog/author/megan-carr) on Sep 21, 2015, 4:30:00 PM - [Tweet](https://twitter.com/share) ![Mobile Media Summit, Mobile Marketing Association, GMIC Silcon Valley](https://go.unacast.com/hubfs/blog-files/upcoming_events_header.png "Mobile Media Summit, Mobile Marketing Association, GMIC Silcon Valley") The Gravy team is on the go and in the mix at the latest industry events! Check out [Wired Magazine](http://www.wired.com/2015/09/salesforce-massive-carnival-geekery-eats-san-francisco/?mbid=social_twitter)'s chat with one of our team members at the massive Dreamforce Conference in San Francisco last week.  [Read More](https://go.unacast.com/blog/connect-with-gravy-at-the-next-big-event) ## [Without Relevance, Timeliness, and Personalization More and More Advertising Will Be Blocked.](https://go.unacast.com/blog/without-relevance-timeliness-and-personalization-more-and-more-advertising-will-be-blocked) Posted by [Megan Carr](https://go.unacast.com/blog/author/megan-carr) on Sep 15, 2015, 11:00:00 AM - [Tweet](https://twitter.com/share)  ![mobilemarketer_article.png](https://go.unacast.com/hubfs/blog-files/mobilemarketer_article.png) Gravy Co-Founder, Carolyn Parent, was recently featured in an article published by *Mobile Marketer* entitled “Can the surge in ad blocking be good for advertisers?” In it, she explores the underlying reasons that ad blocking technologies are pervading the digital media world and what advertisers need to do about it. It’s all about data-driven insights, context, and putting the consumer experience first. Read the entire article [here](http://www.mobilemarketer.com/cms/opinion/columns/21256.html). [Read More](https://go.unacast.com/blog/without-relevance-timeliness-and-personalization-more-and-more-advertising-will-be-blocked) ## [Now That We've Achieved Consistency, It's on to the Next Challenge: Personalization](https://go.unacast.com/blog/now-that-weve-achieved-consistency-its-on-to-the-next-challenge-personalization) Posted by [Megan Carr](https://go.unacast.com/blog/author/megan-carr) on Sep 9, 2015, 4:00:00 PM - [Tweet](https://twitter.com/share)  ![CRM_article](https://go.unacast.com/hs-fs/hubfs/blog-files/CRM_article.png?width=586&name=CRM_article.png)   In a recent article appearing in [Destination CRM](http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/Can-a-Single-View-of-Your-Customer-Be-a-Bad-Thing-106218.aspx), Gravy CMO, David Dague, shares his thoughts on how brands are achieving consistent cross-channel customer treatment by integrating disparate customer data sets into a single view of their customers.  He goes on to describe that personalization is the vital next step, requiring multi-dimensional knowledge of what customers are interested in and care about based on where they go and what they do in their everyday lives—giving some Gravy GOLD data statistics to illustrate the points. [Read More](https://go.unacast.com/blog/now-that-weve-achieved-consistency-its-on-to-the-next-challenge-personalization) ## [Gravy Responds to Market Demand for Faster Insights, Higher Scale, & Enhanced Privacy Assurance](https://go.unacast.com/blog/gravy-responds-to-market-demand-for-faster-insights-higher-scale-enhanced-privacy-assurance) Posted by [Megan Carr](https://go.unacast.com/blog/author/megan-carr) on Aug 19, 2015, 2:00:00 PM - [Tweet](https://twitter.com/share) *Release of Gravy GOLD 2.0 Local Insights & Context Platform Raises the Bar on Location-Based Performance.* **Leesburg, VA** – August 19, 2015 – [Gravy](http://www.corp.findgravy.com/), the only location-based behavioral analytics and segmentation provider unlocking customer interests based on verified local event attendance, today announced the release of [Gravy GOLD 2.0](http://corp.findgravy.com/gravy-gold-platform/), the company’s proprietary local insights and context platform for brands, publishers, media companies, and mobile ad exchanges. [Read More](https://go.unacast.com/blog/gravy-responds-to-market-demand-for-faster-insights-higher-scale-enhanced-privacy-assurance) ## [Gravy CEO Jeff White Chats with Asif Kahn, president of The Location Based Marketing Association (LBMA)](https://go.unacast.com/blog/gravy-ceo-jeff-white-chats-with-asif-kahn-president-of-the-location-based-marketing-association-lbma) Posted by [Megan Carr](https://go.unacast.com/blog/author/megan-carr) on Jul 14, 2015, 8:00:00 AM - [Tweet](https://twitter.com/share) Last week, Jeff and Asif had a chance to chat on [*This Week in Location Based Marketing*](http://www.thelbma.com/podcasts/259/this-week-in-location-based-marketing-episode-241/), a weekly Podcast published by the LBMA.  Take a moment to learn what Jeff had to say about Gravy’s position in the market, its strategic relationship with Gannett, his views on the importance of consumer privacy, and where mobile location-based services are going in the future. [Read More](https://go.unacast.com/blog/gravy-ceo-jeff-white-chats-with-asif-kahn-president-of-the-location-based-marketing-association-lbma) ## [Predicting which customers may churn](https://go.unacast.com/blog/predicting-which-customers-may-churn) Posted by [Megan Carr](https://go.unacast.com/blog/author/megan-carr) on Jun 11, 2015, 9:00:00 AM - [Tweet](https://twitter.com/share) ![mobilemarketer_article_may28](https://go.unacast.com/hs-fs/hubfs/blog-files/mobilemarketer_article_may28.png?width=581&name=mobilemarketer_article_may28.png) *Mobile Marketer* recently published an article entitled [“Predicting which customers may churn”,](http://www.mobilemarketer.com/cms/opinion/columns/20543.html) authored by Gravy.  [Read More](https://go.unacast.com/blog/predicting-which-customers-may-churn) ## [U.S. Publisher Coalitions Get Scale With Their Titles](https://go.unacast.com/blog/u.s.-publisher-coalitions-get-scale-with-their-titles) Posted by [Megan Carr](https://go.unacast.com/blog/author/megan-carr) on Jun 3, 2015, 9:00:00 AM - [Tweet](https://twitter.com/share) ![mediapost_article_preview_may282015](https://go.unacast.com/hs-fs/hubfs/blog-files/mediapost_article_preview_may282015.png?width=712&name=mediapost_article_preview_may282015.png) In a recent article published in *MediaPost’s* *Mobile Marketing Daily*, Gravy explores the growth of online publisher coalitions: what they are, why they’ve come to be, where they’re gaining traction, and how they factor into the mobile and overall digital ecosystem, for both publishers and advertisers.    [Read More](https://go.unacast.com/blog/u.s.-publisher-coalitions-get-scale-with-their-titles) ## [Gravy Announces Breakthrough Patented Attendance Verification Technology for Location-Based Marketers](https://go.unacast.com/blog/gravy-announces-breakthrough-patented-attendance-verification-technology-for-location-based-marketers) Posted by [Megan Carr](https://go.unacast.com/blog/author/megan-carr) on May 28, 2015, 10:00:00 AM - [Tweet](https://twitter.com/share) *“AdmitOne™” Overcomes the Pervasive Challenge of Confirming Customer Attendance at Local Events, Activities, and Venues.   * [Gravy](http://corp.findgravy.com/) just announced the launch of AdmitOne*™*, the first and only attendance verification technology for location-based marketers. The new solution helps marketers optimize message development and minimize media spend waste with a much higher confidence that they’re reaching customers predisposed to what the brand has to offer.  AdmitOne*™* solves a long-standing need for marketers, using mobile location-based behavior gathering, to conclusively distinguish between actual attendances to local events and visits to places versus mobile users walking or driving by.     [Read More](https://go.unacast.com/blog/gravy-announces-breakthrough-patented-attendance-verification-technology-for-location-based-marketers) [All posts](https://go.unacast.com/blog/all) [Next](https://go.unacast.com/blog/author/megan-carr/page/2) ### Subscribe to Email Updates ### Recent Posts @Copyright - Gravy 2015 - [Enfold Theme by Kriesi](http://www.kriesi.at) - [About Us](http://corp.findgravy.com/about-us/) - [Developers](http://developers.findgravy.com/#/) - [Contact Us](http://info.findgravy.com/contact-us) - [Sitemap](http://corp.findgravy.com/sitemap/) - [Gravy on Privacy](http://corp.findgravy.com/privacy-policy/) - [Login](http://info.findgravy.com/gravy-video-login)