Release of Gravy GOLD 2.0 Local Insights & Context Platform Raises the Bar on Location-Based Performance.

Leesburg, VA – August 19, 2015 – Gravy, the only location-based behavioral analytics and segmentation provider unlocking customer interests based on verified local event attendance, today announced the release of Gravy GOLD 2.0, the company’s proprietary local insights and context platform for brands, publishers, media companies, and mobile ad exchanges.

With the dramatic increase in market adoption and use of location-based data, clients are demanding faster, more flexible and scalable ways to obtain and act on the insights Gravy GOLD provides. These powerful insights give clients the knowledge to predict what their customers will do in the future, develop personalized messaging based on the local events and places customers visit in their daily lives, attribute campaign outreach to physical visits, and get precise competitive traffic insights for win-back campaigns.

Read the entire announcement here.