The planning and development of a mobile app for any brand is no small task. While it’s tempting to follow a cookie-cutter approach for app development that just covers your basic needs of reaching new customers, retaining the customers you have, and giving them a user-friendly way to purchase your products while on the go, you may not be giving yourself the opportunity to explore innovative new ways to gain trusted, rich data on your mobile users once your app starts being actively used. Consider utilizing useful and affordable functionality that you can add to your mobile app now that will provide you with big returns in the end (like increased engagement, higher conversion rates, and bigger share of wallet):

Funding to Accelerate Deployment of Gravy GOLD Local-Mobile Behavior Analytics and Segmentation Platform

Leesburg, VA – April 9, 2015 – Gravy, the only data analytics and marketing segmentation provider unlocking the true interests and affinities of customers based on their actual local behaviors, today announced the close of its $7.6 million Series A financing.  The round included Gannett Co., Inc., MetTel, and existing investor Mr. Richard Braddock, Chairman of the Board, Gravy, and participation of other existing investors.  Further, Robert Dickey, President of Gannett U.S. Community Publishing, joins the Gravy Board of Directors.  Also joining the Gravy Board of Directors is Steven Tunney, EVP of Planning and Strategy at MetTel.  

The Gravy GOLD platform constantly churns out rich and unique stats on local consumer behavior in the key markets we follow. These insights are just too interesting to keep to ourselves, so we pick the top stats each week to share with you. 

The Gravy GOLD platform constantly churns out rich and unique stats on local consumer behavior in the key markets we follow. These insights are just too interesting to keep to ourselves, so we pick the top stats each week to share with you. Enjoy!

The Gravy GOLD platform constantly churns out rich and unique stats on local consumer behavior in the key markets we follow. These insights are just too interesting to keep to ourselves, so we pick the top stats each week to share with you. Enjoy!

A staggering 46% of hotel marketers don’t know how Big Data is used in their organization (Hospitality Technology. 2015 Lodging Technology Study. Lowell, MA: Hospitality Technology, 2014. Print). And yet they continue to invest in utilizing these data sources - to what gain?