I was reading a piece in AdExchanger discussing the need for publishers to first consider technology when planning mobile strategies, and two thoughts came to mind.
First, I agreed that the technology considerations and decisions to be made - from ad serving, to software development kits (SDKs) and mediation layers - are all critical for publishers to reach the goals cited in the piece (managing the user experience, traffic, content, and advertising).
Catch up with the Gravy team next week at Street Fight Summit NYC (10/20) and LBMA RetailLoco in Chicago (10/22-23).
The Gravy team is on the go and in the mix at the latest industry events! Check out Wired Magazine's chat with one of our team members at the massive Dreamforce Conference in San Francisco last week.
Gravy Co-Founder, Carolyn Parent, was recently featured in an article published by Mobile Marketer entitled “Can the surge in ad blocking be good for advertisers?” In it, she explores the underlying reasons that ad blocking technologies are pervading the digital media world and what advertisers need to do about it. It’s all about data-driven insights, context, and putting the consumer experience first.
Read the entire article here.
Release of Gravy GOLD 2.0 Local Insights & Context Platform Raises the Bar on Location-Based Performance.
Leesburg, VA – August 19, 2015 – Gravy, the only location-based behavioral analytics and segmentation provider unlocking customer interests based on verified local event attendance, today announced the release of Gravy GOLD 2.0, the company’s proprietary local insights and context platform for brands, publishers, media companies, and mobile ad exchanges.
Last week, Jeff and Asif had a chance to chat on This Week in Location Based Marketing, a weekly Podcast published by the LBMA. Take a moment to learn what Jeff had to say about Gravy’s position in the market, its strategic relationship with Gannett, his views on the importance of consumer privacy, and where mobile location-based services are going in the future.
Mobile Marketer recently published an article entitled “Predicting which customers may churn”, authored by Gravy.
In a recent article published in MediaPost’s Mobile Marketing Daily, Gravy explores the growth of online publisher coalitions: what they are, why they’ve come to be, where they’re gaining traction, and how they factor into the mobile and overall digital ecosystem, for both publishers and advertisers.
“AdmitOne™” Overcomes the Pervasive Challenge of Confirming Customer Attendance at Local Events, Activities, and Venues.
Gravy just announced the launch of AdmitOne™, the first and only attendance verification technology for location-based marketers.
The new solution helps marketers optimize message development and minimize media spend waste with a much higher confidence that they’re reaching customers predisposed to what the brand has to offer. AdmitOne™ solves a long-standing need for marketers, using mobile location-based behavior gathering, to conclusively distinguish between actual attendances to local events and visits to places versus mobile users walking or driving by.