Jeff was interviewed by mCordis' Michael Becker to dig into the value of Gravy's technology in the marketplace.  He explains how they are revolutionizing impluse marketing with the data Gravy is generating. mCordis mobile insights shares with its large audience how to make mobile an essential part of your marketing strategy to work seamlessy for both brands and consumers.

In the interview, Jeff shares the concept of the "physical cookie" and how today's digital technology is providing brands vaulable insights on who their customers really are. From identifying a "what is old is new again" approach, to sharing the importance of where people spend their time to help brands reach their targeted audiences, to creating unique persona profiles to create real-time marketing opportunities. 

For an in-depth discussion on mobile insights watch Jeff's interview here.