Many traditional business models are being buffeted by new technologies, but probably none more so than retail. Retail ecommerce, now accelerated by the growth of mobile commerce, has wreaked havoc by disintermediating retail supply chains that are significantly cost intensive and generally providing a better, smarter, customer experience to boot. Amazon is of course the major cause of this disruption and it has intensified its pressure on traditional models by keeping margins low, and more importantly, building a great customer experience as only digital can enable today, by which I mean real time rhythm and superior customer targeting.
We’re thrilled to congratulate our investor, Gannett, on the announcement of its acquisition of ReachLocal, a premier provider of digital services to small, medium and large businesses.
Partnership enables marketers to know when consumers’ are about to buy, based on the local events & activities they are attending
We’re proud to announce a first-of-its-kind solution to deliver immediate and near-term mobile derived in-market audiences. The solution combines Chalk Digital’s proven, real-time geo-targeted location marketing solution with Gravy’s AdmitOne™ event attendance verification platform, to identify when consumers are about to buy an auto, a home, apply for a loan, need infant items and more.
As B2B marketers, we understand the tried-and-true strategies for marketing to businesses. From vertical trade shows, media and analyst relations, SEO and SEM to targeted display ads, sponsored Webinars and demand gen outreach, we’re doing all we can.
Appointment of Simon positions Gravy for accelerated strategic growth in the geo-location based marketing industry
Former Rubicon Project and xAd executive to provide the Gravy board of directors with guidance on strategy and corporate development.
I was recently talking with a client responsible for her company’s segmentation strategy, about the value of various behavior-based segmentation models. As a result of that conversation, she actually coined a new phrase: “Uber Committed.”
Gartner’s Cool Vendors in Mobile Marketing, 2016 report provides snapshots of emerging vendors driving interesting capabilities in location-enabled marketing, to enhance personalization and local advertising capabilities. All coming as a part of a strategic push toward more event-triggered marketing.
Partnership Enhances ShopAdvisor’s ability to deliver more personalized proximity content using Gravy’s TruLife™ local event-attendance-based segments
The location based marketing industry will reach $55 billion over next 3 years, yet up to 90% of location signal data today is flawed. Yes, I said flawed.
Why is that? Most location signals from mobile devices can be attributed to false signals, fraud, waste, abuse and in many cases are just nonsensical. Any way you measure it, location signals powering this enormous growth, are challenged.
Business Insider reported last week that Amazon Prime membership has penetrated the majority of homes, including the coveted higher income households. With Prime membership over 70% in the “high income” households, this elevates the fierce competitive battle for traditional brick and mortar retailers, grocers, and even restaurants.