I was reading a Wall Street Journal piece published on August 25, 2015 entitled Mobile Readers Abound, the Ads, Not So Much which describes the challenges online publishers are having driving mobile ad revenues despite their surging mobile traffic.

My reaction to this piece was, Say WHAT?

The author, Jack Marshall, points out, “The problem is that for many [traditional news] publishers, mobile revenue isn’t keeping pace—by a long shot—creating what industry executives are calling a “mobile gap.”

Release of Gravy GOLD 2.0 Local Insights & Context Platform Raises the Bar on Location-Based Performance.

Leesburg, VA – August 19, 2015 – Gravy, the only location-based behavioral analytics and segmentation provider unlocking customer interests based on verified local event attendance, today announced the release of Gravy GOLD 2.0, the company’s proprietary local insights and context platform for brands, publishers, media companies, and mobile ad exchanges.

Carolyn Parent, Co-Founder will be attending an invitation only Entrepreneurship Roundtable on July 31st in Richmond, Virginia.  Along with Senator Warner, Carolyn and several other distinguished regional investors, advocates, university representatives, and startup tech companies will come together in a working session to discuss how the Commonwealth of Virginia can best advance economic development through cultivating entrepreneurship.

What’s worse than a square peg in a round hole?  How about trying to shove a peg 8 times the right size into the same space!  And yet when thinking of mobile advertising, this is exactly what we are trying to do.

Let’s all agree on one thing: mobile is the media device of choice for most of us.  It’s where we get our news, our weather, our stock updates, and our work communications.  It’s also the place where we communicate with our family, view our personal photos, and stay in touch with friends.  As a result, this device is always with us, so there is a level of intimacy that is sacred.  If an advertiser wants to really reach me, they better start and end on my mobile device.  And yet when I see advertising on my device (and that’s rare), what I generally get are irrelevant and intrusive messages that frankly leave me with a negative impression of the brand.  

Last week, Jeff and Asif had a chance to chat on This Week in Location Based Marketing, a weekly Podcast published by the LBMA.  Take a moment to learn what Jeff had to say about Gravy’s position in the market, its strategic relationship with Gannett, his views on the importance of consumer privacy, and where mobile location-based services are going in the future.

Partnership Gives Clients Loyalty-Enhancing Knowledge on Where Guests Go & What They Do, On-Property and In-Between Stays   

Gravy, the only location-based behavioral analytics and marketing provider unlocking guest interests based on verified local event and activity attendance, today announced a strategic partnership with hospitality technology and marketing veteran DANNI enterprises to help hoteliers deliver on enhancing digitally-enabled guest-facing engagement.

Dan Phillips, a frequent contributor to leading publications in the hospitality industry, recently published an interesting article in Hospitality Upgrade Magazine, where he shares his personal travel experiences and how pleasingly personalized they’ve become.

Mobile Marketer recently published an article entitled “Predicting which customers may churn”, authored by Gravy. 

In a recent article published in MediaPost’s Mobile Marketing Daily, Gravy explores the growth of online publisher coalitions: what they are, why they’ve come to be, where they’re gaining traction, and how they factor into the mobile and overall digital ecosystem, for both publishers and advertisers.