The Gravy GOLD platform constantly churns out rich and unique stats on local consumer behavior in the key markets we follow. These insights are just too interesting to keep to ourselves, so we pick the top stats each week to share with you. 

Part One of a Two Part Series:

Whether your goals are to grow share of wallet, keep loyal customers from defecting, extend lifetime value, or attract a new demographic, the data-driven customer insights you have access to -- or don’t -- may make the difference between success and failure.

Brands spend over $50 billion per year on Big Data and advanced analytics, according to McKinsey & Company, gathering customer insights to personalize relationships and cultivate brand loyalty.  Why is it then that over 57% of consumers enrolled in loyalty programs are dissatisfied with the relevance of the communications they receive from brands?  And why is it that over 55% of frequent travelers belong to two or more loyalty programs? 

The Gravy GOLD platform constantly churns out rich and unique stats on local consumer behavior in the key markets we follow. These insights are just too interesting to keep to ourselves, so we pick the top stats each week to share with you. Enjoy!

The Gravy GOLD platform constantly churns out rich and unique stats on local consumer behavior in the key markets we follow. These insights are just too interesting to keep to ourselves, so we pick the top stats each week to share with you. Enjoy!

A staggering 46% of hotel marketers don’t know how Big Data is used in their organization (Hospitality Technology. 2015 Lodging Technology Study. Lowell, MA: Hospitality Technology, 2014. Print). And yet they continue to invest in utilizing these data sources - to what gain?

Let us count the ways.

We love you because...

You’re personal. You’re with us wherever we go - at home and work, in the store or at the coffee shop. If we didn’t love you so much, we’d accuse you of being clingy. Yes, we know, three new tweets mention us.

Most people associate mobile as an end game for marketing, a medium to get new leads. But if mobile is the most personal medium ever created, then why aren't companies using it to brand?

Mobile marketing has its acronyms and jargon. The number of letters and words can all be a bit daunting, which is why we’ve decided to visit some of the basic and not-so-basic terms.

We’ll start with the basic of basics: mobile marketing. Mobile marketing, what is being called “location marketing” by companies such as foursquare, is marketing delivered to mobile devices - that is, smartphones and tablets. Mobile marketing operates on either a push or pull method and attempts to target individual customers with relevant, location- and contextually-based ads.

Mobile sales took a whopping 27 percent of all affiliate sales links in December, highlight the growing power of portable devices for Internet marketers. Affiliate networks are also experiencing the shift to mobile with increasing sales numbers and click throughs.